WEB & SHOPIFY INTERNATIONAL
Tamarit
What matters is how you feel
CHALLENGE
Flexibility of the website to keep pace with the growth of the brand
Tamarit Motorcycles specialize in giving their own soul to the mythical Triumph motorcycles. An exclusive design of unique motorcycles with high-precision work. When you ride a Tamarit it makes you feel alive, it makes you feel everything you dreamed of.
Tamarit arrived at NITSNETS with the challenge of renovating the website previously made in Wordpress. The need to have a website customized in detail by markets and languages with thousands of pages required an innovative content update system fast and without limitations.
The main objective of the project: to be prepared for the huge growth of the brand in the online world. Other major challenges:
- Allow greater personalization of content.
- To streamline content creation, with bulk processes and group processing of pages, reducing tedious tasks and effort for content managers.
- Improve SEO with tools that facilitate the positioning strategy and work.
- Improve site loading speed and get a great performance score in Google Insights.
- Improve the user experience UX.
THE SOLUTION
A tailor-made tool,
unique CMS oriented to multi-market contents
The project was approached with a tailor-made tool for Tamarit's challenge with precise functionalities to meet the objectives. Based on the latest backend technology with PHP 8.1 and Laravel 9 high doses of performance are achieved.
A very flexible and versatile multimarket Content Manager System was created for the creation of content in a group of pages. This allowed the edition of several markets (Spain, USA, United Kingdom, Australia, France, Italy) at the same time, and the ability to customize a specific page for their specific market.
This is a tool totally focused on SEO and its scalability with the possibility of creating hundreds of modules with a graphic attention to detail - typical of a company with such prestigious design and perfectionism.
Integration with Shopify E-commerce in the sale of unique Triumph accessories puts the icing on the cake for the new custom website.
The complexity of fitting all the pieces together allowed the Tamarit team to save hundreds of hours in content tasks, permitting faster growth and the ability to to focus on what's important: what to communicate.
Surpassing all expectations, all objectives were met on time with a lightning-fast web speed and remarkable Lighthouse data.
"We found NITSNETS at the key moment of our growth. We are a team that has a clear path of what we want and they took away our fear, they gave us the technology to grow. They will be with us for many years to come."
Matías Canales. CEO of Tamarit Motorcycles
Preserving all its essence with impeccable visuals
The design team at Tamarit Motorcycles developed the UX and a graphic design in keeping with the brand's visual exquisiteness. Each bike is unique with names and surnames, each page of the site as well.
The site had to be visually stunning without taking away flexibility in content editing.
A Responsive Web Design, accurate to the millimeter in the correct display on mobile, tablet and desktop of any user. Just like the precision of the improvements in the Triumph engines of Tamarit
It's not what you see, It's what you feel.
Shopify integration as one
Not only is it a website with a catalog of unique and exclusive motorcycles, it is also an International E-commerce. Using Shopify technology, Tamarit sells its stylish and unique accessories for Triumph.
The seamless integration with Shopify allows for browsing the E-commerce products within the corporate site without having to go to a new web page. This maintains the comprehensive SEO power of the entire site and even allows you to build landing pages with different SEO for each search in the product listings.
Accessory products are located on Shopify and at each modification are updated on the site in real time. Content extracted from Shopify: images, product data, variants, stocks... which is enriched from the CMS of the new website with stunning visual content and SEO content.
The site carries its own cart and cart control but at checkout the responsibility is delegated to Shopify for payment and order conversion.
The project also features an interesting integration with Hubspot.
One engine for all markets
The site has the ability to manage markets and create new markets.
Since starting, Tamarit has personalized 6 markets: Spain, USA, United Kingdom, Australia, France, Italy customized.
The powerful tool allows you to manage markets and their languages with group pages saving a lot of work without losing the flexibility of customization.
Powerful SEO brrrum, brrrum!
With our SEO team and Tamarit's specialists, a tandem was created to create the tool's functionalities that would take SEO to the next level.
Generation of automatic link building, management of redirects or customization of People Also Ask are part of the CMS qualities that allow the team of specialists to make their work easier. Customization of the SEO content of each page and even of each search in the product listings is allowed.
The speed of the website and its Lighthouse care are part of the success.
How good that engine sounds!
Flexible and versatile CMS
The custom content manager is unique for market-based customization work, with the possibility of working on a group of pages.
Thousands of graphic modules are managed with detail and variations: modules with animations, modules associated to entities, visual modules...
It allows content timing of when it appears and when it disappears by markets. Scalability and flexibility.
Each bike has a customized visual structure, accessory products, press and FAQ areas, SEO tools, and a media center for visual content such as photos or videos. These are some of the outstanding features of the CMS.
