WEB
Seguros Meridiano
A step forward for online funeral insurance
CHALLENGE
Capture customers and position itself as a leader in funeral insurance
Seguros Meridiano is one of the most important companies in Spain in funeral insurance, belonging to the ASV Group. They came to NITSNETS with the aim of renewing their website, both visually and functionally, to project an image of being specialists in funeral insurance and protection, offer a better user experience and help to attract potential customers through the site.
THE SOLUTION
A website built to convert
Based on a market analysis and an SEO study, the entire structure was reformulated and content and texts focused on the objective were created. The result is a website focused on promoting their funeral and home insurance, as well as all the added benefits to inform and attract their target. A radical conversion of their website from an aesthetic and persuasive point of view, with all the delicacy required to deal with the subject of death.
Insurance calculator
An interactive calculator was created that offers in three steps the personalized price of the insurance according to the characteristics entered.
Chat with automatic responses
An intelligent ChatBot was developed, on the Reply platform. Based on preconfigured questions and answers, it lets users know which insurance best suits their needs and automatically and immediately calculates their policy rates.
The latest technology that multiplies speed
The web is created with the latest generation technology Server Side Rendering that accelerates the loading of content and improves the speed for a better browsing experience and search engine optimization.
"NITSNETS did not come with predetermined recipes. From the beginning they got involved with us to understand what we needed and the particularities of our business. That starting point was instrumental in making the rest of the project flow properly and deliver a result that even exceeded our expectations."
Luis Nouel. Customer Experience and Communication Manager of Grupo ASV
Office Geolocator
An interactive map was created to automatically locate the nearest Seguros Meridiano office among the 80 branches distributed throughout Spain.
RESULTS
More visits, more contacts, more customers
The figures for the website multiplied the contacts received online, as well as the requests for quotations thanks to the different channels created. In addition, the new website supports part of the communication strategy through the publication of new content and promotions.
+30%
sessions
+24%
users
+400%
contacts