OMNICHANNEL E-COMMERCE

Sprinter

Reinventing sport retail

Sprinter Omnichannel E-commerce

Europe's store for sporty living

From opening its first sports store in Valencia in 1995, Sprinter has grown to more than 100 physical stores in Spain and 2,600 employees. The key to its exponential growth lies in its vision for the future, with a focus on creating an omnichannel experience, unifying its brand in the physical and digital worlds. Its horizon is clear: to be the benchmark E-commerce in the world of sports in Europe.

CHALLENGE

Moving towards the Omnichannel challenge

ISRG Group is a leader in multi-brand sports retail in Spain, Portugal and the Netherlands. Thanks to Sprinter, JD Sports, Sport Zone, Size?, Perrysport, Aktiesport, Bodytone and Deporvillage they work with more than 500 stores and the main sports equipment E-commerce.

Web browsing on mobile device - Sprinter Omnichannel E-commerce

THE SOLUTION

An E-commerce to break the mold

The result of this assignment is an E-commerce custom PWA that overcomes all the challenges posed in terms of mobile usability, efficiency and speed. An omnichannel platform with stock updated in real time, adapted to each market and a unified control of the purchasing processes and information analysis.

NITSNETS' work was based on Sprinter's strategy supported is six towers:

  • Improving the UX and user experience on mobile.
  • Increased loyalty through personalization.
  • Integration with marketplaces
  • Internationalization

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Web browsing on mobile device - Sprinter Omnichannel E-commerce

Ultrafast speed with SSR

The jump from one page to another happens in milliseconds thanks to Server Side Rendering that minimizes loading time. Better experience and better SEO because, on the one hand, navigation is smoother and, on the other hand, indexing in Google is facilitated.

We were pioneers in applying SSR to a large-scale website, overcoming the positioning limitations generated by the SPA in 2018

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Promotional posters - Sprinter Omnichannel E-commerce
Store interior - Sprinter Omnichannel E-commerce
Sprinter Checkout - Sprinter Omnichannel E-commerce
Sprinter E-commerce Captures - Sprinter Omnichannel E-commerce

Web or App? PWA

Thanks to the Progressive Web Application the web is also a downloadable application. With this, Sprinter achieves increased loyalty and recurrence of purchase. All this without requiring additional maintenance, since the code is the same.

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PWA Installation - Sprinter Omnichannel E-commerce
PWA Icon - Sprinter Omnichannel E-commerce

"We had big challenges in terms of improving user experience and opening up to other channels, and all of them have been met with flying colors. The engagement and sales figures speak for themselves."

Amparo Cuerda. Director of Marketing Sprinter

Benchmark in NUXT + VUE

Never before has NUXT.JS technology been pushed so far to the limit in such a large project, an Open Source framework based on Vue.js, for large projects. We did it. Thanks to that, the web is a reference for developers.

Innovative web architecture

How do you create a web architecture that enables efficient server management? Our solution: a layered system that includes middleware and denormalization with Elastic. A successful Front and Backend integrated work that allows you to optimize to the maximum the loading of data and views.

"The joint work between Frontend and Backend was key to achieve a web architecture that supported the complexity of the project and optimized the loading processes"

Alberto Pastor. NITSNETS Architect

Revamped, user-friendly and functional website

Adapted by country and area

As a multi-market website, it allows the personalization of rates, promotions, highlights or logistics for each geographical area where the brand is present.

AI for one-to-one marketing

Through Target2sell artificial intelligence adapts web content according to user navigation and preferences, generating a unique experience for each customer.

Transport - Stock Logic - Click&Collect

Includes the different delivery options available such as in-store pickup or express shipping.

MarketPlace Transformation

With the integration of the Mirakl tool we become Marketplace. It becomes possible for external suppliers to sell through the shop which makes the website the sports shopping mall of reference.

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Integration with Dimoni ERP

It integrates with this powerful ERP for financial and logistics management. An achievement that has been accomplished, overcoming great technical complexities, thanks to the work of three teams:
SPRINTER - NITSNETS - ACKSTORM.

Integration with external channels

Integrates with popular infrastructures such as Amazon and Ebay.

Improvements in SEO, CRO and Customer Service

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Optimized payment system

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Navigation buy product - Sprinter Omnichannel E-commerce

RESULTS

Increased sales and quality of visits

20000

page views on Black Friday

+35% from 2018 to 2021
2,241,251 page views during Black Friday

19%

Sports E-commerce

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+234%

in sales

Exponential growth to several million euros