Go2B B2B
HOFF
When the Wholesale channel becomes a multiplier for the sales team
THE CHALLENGE
Transforming a traditional channel into an active sales platform
HOFF, a premium footwear brand present in more than 70 countries, needed to transform its wholesale channel. The goal: move from a passive model based on manual orders and spreadsheets to a digital platform ready for global expansion.
In technology, as in cinema, "you cannot build an empire with yesterday's tools". The challenge was not only technical, but strategic: activate sales and reduce friction while preserving brand consistency.
To make it happen, the architecture required:
- Unified ecosystem: Integrate Ecommerce, ERP and CRM into a single system.
- Proactive selling: Real flows and traceability. Less management, more business.
- Local context: Personalize the experience by customer, store or market.
- Clean processes: Eliminate manual errors. Simple. It works.
- Commercial superpowers: Equip the team with autonomy and elite-grade tools.
THE SOLUTION
A B2B platform designed for how fashion is actually sold
Go2B is implemented as the core of the Wholesale channel, connecting people, processes and data in a single environment. At NITSNETS we know that great technology is like a good script: "If the audience notices the trick, the magic disappears". That is why our architecture makes complexity feel very easy to use.
A platform designed for:
- Active selling. The system works for the sales rep. Not the other way around.
- Operational simplicity. Less noise. More speed.
- Native scalability. Grow fast. No friction for IT.
Key capabilities
Real superpowers for the sales team
Bulk ordering with real-time availability
Distributors see real stock at the time of purchase. No errors. No friction. At NITSNETS we know that in high competition, information is the difference between success and almost.
Campaigns activated by the sales team
Each agent can launch orders by collection, pre-order or curated selection and send them directly to customers. The customer enters and the order goes straight into the cart.
B2B self-service with business rules
Stores can buy autonomously, 24/7, without prior contact. Always under the rules defined by the brand: catalog, prices, volumes or service dates.
Excel that turns into sales
Go2B integrates smart Excel templates for customers or sales reps who still work in this format.
The Excel file is filled in, uploaded, and the order is automatically turned into a ready-to-buy cart.
A complete workspace for the sales team
Each agent has a single environment from which to manage their portfolio, orders, campaigns, visits, history and replenishments.
Business intelligence tailored to HOFF
A custom analytics module makes it possible to analyze active customers by season, campaigns, replenishments and sell-out data reported by each store. True freedom is not doing whatever one wants, but having total control over what happens.
“We were looking for a scalable and flexible solution, capable of integrating with our systems and adapting to our real way of working. We have built a platform that activates the B2B channel and improves the experience of our professional customers.”
Juan Abril · Chief Transformation Officer, HOFF
RESULTS
In less than six months, the wholesale channel is already digital
In cinema, success is measured at the box office; at NITSNETS, it is measured in adoption. We have transformed theory into an operational reality that scales on its own.
70%
of orders managed through B2B
The digital channel is already the standard, not the exception.
+2700
digital orders
Mass adoption that validates the first cycle.
41%
self-service
The customer is already flying solo. Real autonomy without losing strategic control.
+45%
Go2B: Elite adoption
More than 45% of the sales team has integrated the tool into their DNA from day one.
We program certainty. We build impact.